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Tag: health

Shan’ann Watts intended to brand baby Niko and credit Thrive for her perfect pregnancy – but her plan backfired

The ultimate test for whether Thrive really works or not centers around the question: should you use it while pregnant? Is it safe to use while pregnant or could it actually harm the growing fetus?

In Shan’ann Watts case this question was even more pertinent since she suffered from lupus, an autoimmune disease that in some cases can actually prevent conception and pregnancy.

We take it as a given that using Thrive supplements might have no effect or a negligible effect. But looking closer, even the arrest affidavit states that Shan’ann was not feeling well during the trip to Arizona.

In fact, the entire Watts case starts because of a check well-being call. Nickole Atkinson alerted the police not to report a crime but because she was concerned about Shan’ann’s health while pregnant.

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Atkinson had reason to be concerned on Monday morning. She’d personally witnessed Shan’ann not feeling well during their trip. On top of this, Shan’ann had a doctor’s appointment scheduled hours after her death.

Cut to exactly two months after the murders:

On October 12th, Watts’ attorneys filed a special motion to keep “health information” confidential. Since Le-Vel classifies itself as a health and wellness brand, and the Watts case is massively high-profile, it’s possible this instruction [or advice] actually came directly from Le-Vel.

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Watts’ financial situation is dire, but Le-Vel’s isn’t. So who is paying for his defense? Well, wouldn’t Le-Vel – the company that hit $1 billion in lifetime sales just a year earlier – have a vested interest in protecting their brand by controlling the health aspect of the criminal trial narrative?

The legal loopholes will be dealt with in due course. For now, let’s deal with Shan’ann’s intentions to Thrive-brand her baby and Thrive-promote her pregnancy and the speed of her conception. Is there any evidence that’s what she intended to do?

Yes, based on her social media statements, it was clearly and explicitly on the cards .


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Sounds like a fairy tale pregnancy already, doesn’t it? This was a far cry from her struggles to even have children once upon a time.

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Irrespective of Shan’ann’s strategy to use her pregnancy as a vehicle to promote Thrive, there’s also the reality. Are Thrive products truly healthy? As I’ve mentioned, if Thrive is genuinely life-enhancing, then this is the ultimate test: can Thrive be used while pregnant?

Shan’ann wasn’t the first promoter to be faced with this question. One woman posted a query in September 2015.

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Another in late 2017 expressed concern that she was 17 weeks pregnant and still losing weight because of the product.

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But what was a doctor’s advice likely to be?

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Apparently, Shan’ann had sought advice from her own doctor, based on these posts:

She hashtags both posts #DoctorApproved [implying but not saying directly that Thrive is approved by her doctor for pregnancy], but we see her wearing a patch so it must be, right? In the post on the left above #DoctorApproved she admits she’s “Not doing #burn!”

So evidently she has been advised, and has been advised not to use certain products after all. But was it really just certain products, or was she told, in lieu of her lupus, better be safe than sorry and stay away from Thrive completely in order to insure a healthy pregnancy?

We know that Shan’ann’s dizzy product promotion in July and August dropped precipitously, so if she intended to brand Niko a Thrive baby, something changed a few weeks into her pregnancy. There was definitely a shift in momentum, a reverse swing of the pendulum.

Over the last 7 months of her life the final 2 months showed the lowest output in Live videos, down from double digits to just 5, and then 0.

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Apparently the same warnings applicable to Thrive are standard with another health supplement – Herbalife. Even Herbalife shakes are considered dodgy enough to require a doctor’s approval.

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The advice from the medical professionals is pretty incredible. In order to enjoy a healthy diet one should simply eat a balanced diet. Talk about common sense operating as Rocket Science!

If Shan’ann had chosen to have a third child as a genius way to stand out among all the other promotors, finding out she couldn’t publicly endorse the product without getting herself [and possibly the company] into trouble would have been a huge blow. These health warnings would also have rung another bell, and one Chris Watts would have heard.

If Thrive promotion had to take a back seat during Shan’ann’s pregnancy, then their finances which were hanging by a thread were about to drop through the floor. And who would blame who for that?

How Happy were Celeste and Bella?

Someone left an off-the-wall comment on a YouTube video saying how sorry they feel for Deeter. He never seems to get any attention, does he?

What about the children?

This question is for the mothers out there. There are plenty of videos and photos with the kids in them. Do they seem generally happy to you? Were they normal, healthy children? Did Shan’ann’s autoimmune disease make her overly anxious as a mother, in terms of how she treated her daughters’ health?

What impact does social media addiction in the home have on small children, especially excessive focus on social media and selfies? What impact would the constant shepherding of kids as Thrive props have on their relationship with their mother. It’s now no longer fun and games, or spending time with mom in the kitchen, it’s the colder and more mercenary business of performing for and with mother towards a device – constantly.

My impression is that the children quickly began to associate the camera negatively. Just as children can be jealous and possessive of a parent, they can also feel their space impinged by the things that distract attention from themselves, especially the wholesale distraction which is social media.

The disastrous Christmas video is an excellent example of how this fixation on social media can spoil something as special and important for children as Christmas. Truth be told it can spoil it for everyone.

Social media seems to have had an above normal impact on the Watts home. It wasn’t just the photo taking, it was the extended videos on a daily basis, some lasting more than half an hour on a Saturday morning.

This continual distraction, especially of their primary care-giver, could have made them desperate to get their mother’s attention. In some videos one or both of the children are screaming, but Shan’ann continues recording regardless.

Another aspect is the napping of the kids. They both took regular naps with clockwork regularity, and Shan’ann often said they were napping while she was elsewhere in the house recording her sales pitches. As mothers, does this raise flags that they may have been sedated?

What’s your experience, and your observations? Do two and three-year-old’s easily nap together in the day.

Finally, well-balanced and attentive parents are better able to raise well-balanced children. Not always, but generally. Did an unbalanced family dynamic in the Watts home cause the children to feel more anxious and unsettled than they otherwise would, causing them to act out? Because of Shan’ann’s “health challenges”, did the children inherit poor health by default?

I guess the question we’re asking here indirectly is: Was Shan’ann a good mother?

Please leave your thoughts and impressions in the comments below. Additional examples from Shan’ann’s social media to illustrate your answer will be appreciated if you can find them.