A lot of mystery and intrigue surrounds the Watts family finances, particularly on Shan’ann’s side. Although we don’t know the numbers, Shan’ann’s Facebook provides an almost infinite portrait of Shan’ann’s work ethic, lifestyle choices and product choices.

Without knowing the numbers exactly, we can be pretty clear what was going on behind the scenes in the Watts family.

I expect this to be a controversial post, with many dismissing whatever is written here with the “Victim Blaming” label, simply because as far as the finances were concerned, Watts was clearly the true breadwinner of the couple.

There’s a caveat to this, but before dealing with that aspect, let’s examine a few undisputed facts, all of which are anchored in the legal realities of the Discovery Documents:

  1. In August 2018, whatever the circumstances were prior, the loan on 2825 Saratoga Trail was in the name of Chris Watts. We know this because Shan’ann herself said so in a text on August 8th. This suggests Shan’ann’s credit was curtailed in some significant way. Fullscreen capture 20190206 131230
  2. The credit cards of the entire household were also curtailed. When a transaction went off on the morning of the murder, irrespective of who authorized it, it bounced.Fullscreen capture 20190206 132009
  3. Watts seemed to function largely without credit cards, certainly in terms of his affair with Kessinger. Although one reason was likely to keep the relationship secret, another may have been that they simply didn’t have any credit, or if they did, they had very little. He mostly used prepaid gift cards to pay for Kessinger but on Saturday night, August 11, Watts broke his own rule regarding this and used Shan’ann’s Baby Blue Credit card, which alerted Shan’ann to the expense. This may have been because by then Watts had burned through his last gift card.Fullscreen capture 20190206 134811
  4. Neither Chris Watts nor Shan’ann actually owned a vehicle. The truck was a work vehicle [which Watts wasn’t allowed to drive on personal errands] and the Lexus was a lease.Fullscreen capture 20190206 132126
  5. There is no doubt that Shan’ann wore the pants in the household, and this included maintaining absolute control over the finances.Fullscreen capture 20190206 132854

These are the facts, but the bottom line is the Watts couple were in serious financial difficulty by August 2018, and for the second time in three years. This time, the difficulties were compounded by a third pregnancy, an affair, and the imminent threat of the family losing their home because of a debt spiral they would not acknowledge, and this time, could not escape.


So how did this financial disaster double act actually happen?

Because of a kind of “tunnel vision” regarding the Watts case, many are disinclined to acknowledge any flaw or failure on Shan’ann’s part. It’s disrespectful to criticize her in any shape or form [so the argument goes] because she’d dead, didn’t deserve to die no matter what, and can’t defend herself from beyond the grave.

But the question here is what was the true state of the finances? There is none better than Shan’ann to tell us about this, and she does. She can; even from beyond the grave.

We have her own texts and behaviors to work from in the final days.

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When Watts spent $62 at a restaurant on Saturday night, August 11, Shan’ann’s phone alerted to the purchase and Shan’ann freaked out. She went into emergency mode, battening down the hatches, Googling menus, checking prices, and giving her husband instructions to keep the receipt for the meal. Fullscreen capture 20181213 175839Although this was a symptom of Shan’ann checking on her husband’s fidelity [and her suspicions were valid] we shouldn’t miss the mechanism that this takes – the finances. Shan’ann’s surveillance of her husband is done via financial vigilance. And if this meticulous financial oversight of a restaurant bill [while she was on a trip in Arizona, also eating at restaurants and Thrivin’] wasn’t a sign to her friends and companions that the Watts family were stressed financially, what would be?

Nickole Atkinson was aware that Shan’ann was careful about expenditures, choosing cheaper restaurants,  while at the same time, sending her children to a school Nickole herself considered unaffordable for Shan’ann.

We know that at the same time the girls were going to be back at $500-a-week Primrose school, Watts [not his wife, not him and Shan’ann, just him] was facing a mortgage payment of $1700 that he simply could not meet, and he was already three months behind.Fullscreen capture 20190206 133128

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Someone else’s debts are easily dismissed.  It’s easy to treat someone else’s mortgage and credit card impairment as passé. When it’s yours, it’s less easy to be that laissez faire about it, isn’t it?

Now imagine you do care about your debt, and you do care about losing your house, and losing everything, but someone else is in control of your money [your salary, the bank account, even the actual state of your financial situation]. And no matter how much you try to address it, nothing changes. Someone else remains in control and the situation simply continues to unravel. Well, that was the situation in the Watts family.

In any scenario where a couple have no money and there is a pregnancy, there is an automatic crisis. We see it with teenagers and unplanned pregnancies all the time. The difference was that the financial side of Watts fairy tale appeared to be there when in reality, in 2018, it was little more than a facade. Now why might this be?

Shan’ann’s approach to the finances seemed to be not 100% grounded in reality, just as Thrive and MLMs in general are not 100% grounded in reality [to put it mildly].

Perhaps Shan’ann’s attachment to MLM had a lot to do with a delusion about the true state of her marriage and their finances. People who sell for a living, and marketers, are incentivized to make believers out of their buyers. To sell they must be confident and convincing, and the best way to do that is to believe their own bullshit. When it comes to MLM, this stereotype of brain addled huns drunk on the same Kool-Aid is so common it’s cliche.

But making the sale is one thing, believing you’re sitting on a pot of gold when it’s actually a pile of shit is another situation altogether. In the Watts household, it didn’t just happen. It took two-and-a-half years for the debt bubble to balloon into a debt mountain of steaming dung. Sometimes debt can be like a nightmare. Sometimes one’s own debts can just feel like someone else’s, or simply hypothetical, especially when one’s escaped or wriggled out of a tight financial impasse before.

Typically, phantom money exists around fake people.

In this fakery, both Watts and his wife appeared to be complicit. Neither really told their friends about their financial problems, and yet their friends and colleagues seemed to know there were financial problems regardless.

What their friends said:

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In all the text messages during the weeks prior to the murders, the issue of financial strain seems to be the one thing Watts and his wife never brought up, and never argued about. Unless this aspect has been selectively excised from both their phones.

More likely though, neither were particularly focused on the finances until it was too late. Watts may or may not have been misled or kept in the dark about their money, something that may have been an error, a weakness, a misrepresentation or a manipulation [or a combination of all of these] from his wife.

There appears to be some evidence not only of financial mismanagement in Shan’ann’s past, but possible dishonesty and criminality.

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The same can also be said about Watts, who, if Trent Bolte’s accusations are true, Watts was spending money on male hookers and buying him botox treatments. Even if Bolte’s allegations aren’t true, we know Watts was conducting an affair when – financially if not otherwise – he could least afford it.

Probably the best insight we get into the Watts finances is from a source almost everyone dismisses as either unreliable or just plain evil. Nichol Kessinger. By judging her in this manner, an entire line of evidence is simply lost. In terms of finances, and narcissism, Kessinger is one of very few characters in this true crime story that had no debt and wasn’t pitching herself across the suburbs and rooftops of social media.

From Kessinger we find:

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In sum we can see that both Chris and Shan’ann Watts hid the true nature of their finances from the rest of the world. They both seemed to be actively hiding other things too, for various reasons [for him the affair, for her the Thriving fakery and the true nature of her marriage].

Isn’t it ironic that both were arguing about when to “reveal” the gender of the third baby at the time of the murders? Forget about the fact that it was about the baby, or the baby’s gender, it was a conflict about when to make known something…

If Shan’ann’s side of the income equation was shaky, and I believe it was, that doesn’t make her completely and utterly responsible for the financial mess they were in, but it sure did aggravate it. Unfortunately, because the Watts case never made it to trial, we’ll never know just how much “aggravation” Shan’ann’s MLM addiction caused the marriage, and sadly, millions of Americans caught up in MLM will have to learn their lessons firsthand – the hard way.

Ultimately, whether he was pushed, misinformed, stupid, or simply not paying attention, Watts was responsible for allowing things to get as out of hand – financially – as they got. Lest we forget, Watts was a participant in the Thrive thing as well, albeit a rather lackluster extra in his own Thrive spiel.shanann-watts-51

He ought to have taken control of the MLM train wreck sooner. He would have had he been more hands-on and informed about the practical financial realities they faced. Had he been more hands on he would have learned from the first financial disaster and not pursued a third pregnancy.

The purchase of the big house was the main millstone around their necks. Simultaneously, thanks to the health of the housing market, disposing of the house was their potential salvation. Watts may have felt justified in only saving himself financially, since Shan’ann couldn’t be saved [in his mind], but he conflated financial ruin and resurrection with murder and death.

While all of this is true, it should be noted that things spun out of control [financially] in the final few months before the murders. While Shan’ann was in North Carolina, Watts was falling in love. It’s possible the debt monster when it hit seemed to come out of left field.

An aspect almost everyone seems to have missed is that Kessinger likely made Watts not only aware of the true state of his deleterious financial situation, but pushed him to be responsive to it.

Neither saw it coming when the financial tsunami hit, but when it did, Watts panicked. He didn’t panic in a vacuum – probably he blamed Shan’ann [and possible the children too] for “ruining” his life. Financially, that is.