True Crime Analysis, Breakthroughs, Insights & Discussions Hosted by Bestselling Author Nick van der Leek

Tag: Shan’ann Watts (Page 3 of 4)

Chris Watts: “Most Likely to Spend Daddy’s Money” and other T-Shirts

At 1:38 in the video clip below, Shan’ann reads aloud the writing on Bellas’s shirt:

“Does it say, ‘Most likely to spend daddy’s money’?”she asks Bella.

Fullscreen capture 20181215 224110

Much of the Watts Family album is peppered with branding, aphorisms, quotes etc. There are a lot of words painted on walls, t-shirts, plastered over Facebook and attached to patches. There are dream boards and Thrive branded promotion messages. During virtually every promotion Shan’ann loads onto Facebook, she’s wearing the product, showing the product, sometimes eating the product or feeding it – on camera – to family, friends or other promoters.

By branding something, one is saying “this is what this is”. By branding someone, or oneself, one saying “this is what I am”, or “this is who I cam” [because of a particular product I’m using, and trying to sell]. But this is the biggest mismatch of all, in terms of the Watts family. How they were branded, and what things really were like, couldn’t have been more different.

Below is a sample of the incredible array of branded products and t-shirts Shan’ann used to brand herself and her family with.

Fullscreen capture 20181109 100239Fullscreen capture 20181109 100307Fullscreen capture 20181109 100312Fullscreen capture 20181109 100319Fullscreen capture 20181109 100321Fullscreen capture 20181109 100326Fullscreen capture 20181109 100330Fullscreen capture 20181109 100334Fullscreen capture 20181109 100344Fullscreen capture 20181109 100404Fullscreen capture 20181109 100411Fullscreen capture 20181109 100420Fullscreen capture 20181109 100422Fullscreen capture 20181109 100425Fullscreen capture 20181109 100436Fullscreen capture 20181109 100441Fullscreen capture 20181109 100448Fullscreen capture 20181109 100452Fullscreen capture 20181109 100457Fullscreen capture 20181109 100503Fullscreen capture 20181109 100506Fullscreen capture 20181109 100541Fullscreen capture 20181109 100608Fullscreen capture 20181109 100643Fullscreen capture 20181109 100741Fullscreen capture 20181109 100747Fullscreen capture 20181109 100827Fullscreen capture 20181109 110159

Fullscreen capture 20181208 191207Fullscreen capture 20181109 110449

29342844_10155304878071935_5173751816696603666_n35199018_10155486782216935_8667169777703190528_n35728647_10155508130486935_5794844930316697600_o35900565_2146083248755083_8901926642788597760_n36223051_10155518743506935_3523017336237850624_nFullscreen capture 20180904 072119Fullscreen capture 20180911 094515Fullscreen capture 20180911 095141Fullscreen capture 20181009 112812Fullscreen capture 20181009 113601Fullscreen capture 20181010 090727

Even the doormat is branded.Fullscreen capture 20181010 090911-002Fullscreen capture 20181010 091056NINTCHDBPICT0004269904182NINTCHDBPICT0004269904235phpy4qldwg2qbwethe-scent-of-death-police-dogs-and-the-chris-watts-investigation

18922216_10154587521396935_4934601135234885623_n19396704_10154638018226935_1254901412314256632_n24129739_10155037604681935_1558680922288167250_nFullscreen capture 20181029 05460427540046_10155204145416935_8125399567842175776_n

Fullscreen capture 20181014 162738Fullscreen capture 20180917 111738Fullscreen capture 20180917 111846Fullscreen capture 20180919 145324Fullscreen capture 20180929 203354Fullscreen capture 20181027 014816-001Fullscreen capture 20181027 015741Shannan-Watts-and-daughters-1024x576

16406616_10154260191191935_7129305167162223685_n16473552_10154257180981935_7008465087573275639_n16508987_10154257179026935_6672402546830779442_nFullscreen capture 20181211 080243Fullscreen capture 20181213 161609Fullscreen capture 20181213 174957pI8fp6T47381885_738402183193540_1587231724314558464_nXaxYf1PFullscreen capture 20181213 161614maxresdefault (1)download

“TWO POLLYANNAS is about victim blaming”

It’s time for some mythbusting around the increasingly popular myth that the TWO FACE series, and TWO POLLYANNAS in particular, is all about running Shan’ann Watts down. The writing is biased; Chris Watts is hero worshipped and Shan’ann deserved what was coming because of the way she treated him.

It’s not true.

It’s not even close to the premise of TWO POLLYANNAS. In fact the title doesn’t refer to Chris Watts or Shan’ann whatsoever. TWO POLLYANNAS is about the two poor little girls at the center of the tragedy, who have been overlooked in almost all coverage.

Fullscreen capture 20181212 163559

Even so, the TWO POLLYANNAS title doesn’t refer to them either. It’s a much deeper narrative than that.

It shouldn’t even be necessary to say this, but I’ll say it anyway.

In true crime without exception no one deserves to die! The very reason we’re here trying to figure out what happened is because of a criminal act that has shocked us to the core, and we want to know why.

Even when we begin to find answers to why, that doesn’t mean we’ve found out that they deserved to die. Why is about motive. It’s why the murderer committed murder! 

Fullscreen capture 20181209 194107

If anyone didn’t deserve to die in this story it was Bella and Ceecee. Who were they? Didn’t their little lives matter?  What were their personalities like? Who were their friends? What impact did they have on their parents as a unit, and on each parent individually? So that’s the perspective TWO POLLYANNAS takes.

What did the Watts household feel like from the inside, how did it operate, and what was it like to experience it? Well, we get that from the perspectives of Bella and Ceecee. TWO POLLYANNAS attempts to show what it was like being them behind closed doors and between Live posts to Facebook.

In every true crime case I’ve made an attempt not just to understand the merits of the crime and the case, but what was going on with the victim, the perpetrator and the true dynamic that existed between murderer and victim. Who were these people really, in life?

So, over the course of several narratives in a series, the issues of all the characters will need to be addressed, and addressed equally. So trying to fathom family dynamics isn’t about blaming anyone, it’s about fathoming family dynamics.

Family dynamics are difficult to get to, and they’re especially so when families won’t come forward and be 100% clear about what was going on. Also, some families will reveal more about their relatives, others will reveal less. It’s up to us then to look at what’s being withheld.

In the the Watts case in particular, the family dynamics isn’t speculation because we’re in the unique position to have a trove of Facebook videos in the public domain showing all four family members repeatedly interacting with one another. It doesn’t take long for behavioral and personality patterns to emerge. Access to them is one thing, but what do they mean?

https://youtu.be/FVvyQkdy7NM

What if it means that beneath the veneer of a fairy tale on Facebook, the Watts family weren’t quite as happy or functional as they appeared? This sounds like heresy, and some people are aghast to hear it. What? Cracks in the marriage? How dare you! But we do dare, because of the way the family was annihilated. Looking at the fairy tale isn’t the full story for why this crime happened. Looking into the cracks may reveal why it fell apart.

But some people just don’t like that. They want the fairy tale, and part of it is that Chris Watts had to be all evil, and his wife and children all good. Sadly, real life just isn’t like this because – guess what – no one is perfect.

One of the worst reviewed series I’ve written thus far is on the Steven Avery case. People absolutely hated the FOOL’S PARADISE books because it didn’t agree with the popular and mainstream premise in Making A Murderer that Steven Avery and Brendan Dassey were both framed, and as such innocent victims. There is an inverted fairy tale about murderers as innocents. In that story, people want to believe Avery and Dassey are innocent so that their own perceived victimhood is real.

If the innocence story is a fiction, however, then their victim story is a fiction too.

Unfortunately for those bleeding hearts who are desperate about proving Avery’s and Dassey’s innocence, they weren’t framed, and whatever you may think of Making A Murderer’s Sympathy Narrative [also known as True Crime Apologia in the mold of Paradise Lost], however strongly you may feel for Avery, the question around his guilt or innocence is by no means a mystery.

The law, evidence, and let’s be clear – common sense – produces a very different result to Avery’s and Dassey’s guilt than the payoff from the emotional story. That’s why the outcome of the case feels different to the conventional, popular wisdom. But true crime is more than about feelings, it’s about real people, real destruction of lives, real emotions and real reality. That’s the true in true crime.

In the Jodi Arias books, most readers wanted a black and white narrative where Travis Alexander was portrayed as the innocent victim whereas Jodi Arias was sketched as monstrous, and as a hideous murderess.

It should be obvious by now that to say Jodi Arias [or any convicted criminal] is guilty and a disgusting liar and a horrible human being isn’t only stating the obvious, it’s self-evident. How much time do we spend name-calling criminals before we get to the business of dealing with their cases and uncovering the full extent of their lies?

If name-calling and dancing on their graves is all we want to do, then do it, get it over with but don’t confuse that with research or reading or analysis. If you want to feel good about how bad someone is, if you love to hate, spend your time getting your kicks on social media. Every time someone says “monster”, “narcissist” or “psychopath”, like or retweet it, and that’s all the true crime effort you need to “understand” a case.

On the other hand, if you’re more serious about figuring out motive and method, the why and how of these crimes, then climb aboard the Rocket Science rocket and let’s see what we can find out. That’s different. That’s an intellectual journey.

Why would one work on a narrative fixating on the obvious [guilty! psychopath! evil monster!] unless to gloat about someone’s badness and rage about the victim’s goodness. Rocket Science is more sophisticated than that, alas. It tries to do the simple but supremely difficult thing of figuring out the more difficult stuff; why crimes happen, and who the people are that are involved. That’s all.

It’s because of the above that these three reviews below of TWO POLLYANNAS ring false. It’s not enough to shoot down the analysis [because it’s not sufficiently pro Shan’ann, or anti Watts], the writing itself must be seen as a cynical and dishonest effort to make money.

In the first review the indignant reviewer can’t even spell the name of the victim correctly.

I’ve read a lot of Nick’s books and I usually really enjoy them, especially all his books about the JBR case. This book left me with an uncomfortable feeling. I got the distinct sense that he is blaming Shannon for her own murder – as if she was so controlling and impossible to live with that she had it coming. How can he presume to know this so well if indeed it was true – and how does that justify what Chris Watts did? Simply a shocking road to take in my opinion, but in the end I guess it’s all about making money and selling books. Glad I read it for free.

The reason I resent schizophrenic reviews like this, is that they’re from regular readers who ought to know better. They ought to know by now that every aspect of the case is examined – the good, the bad the ugly.  That they wish to conveniently pick and choose their truth based on their own bias is especially out of place in true crime.

A lot of time was spent talking about how Shanann was racking up debt while Chris was working hard at his job. It repeatedly mentions her OCD, illness, and time spent on social media in a negative way. This was not just done from facts, even if the author would like you to think it was. The author seemed to be blaming her for a lot of the pressures on Chris…

This review is better, but it ignores the fact that effectively Chris Watts was for all intents and purposes the sole breadwinner in the household. If you buy into the MLM farce that Shan’ann was truly Thrivin’ and bringing in an income, I can see how you might find difficulty – and discomfort – with that assessment.

All the credit cards in the Watts household were maxed out, not because they were making enough money, but because they weren’t. The bankruptcy filing is adamant that there was only one source of income in the Watts household [in 2015], and the little money Shan’ann was bringing in was about to be diminished by her second pregnancy. In 2018 the credit cards were still maxed out, and now she was about to have a third child.

Fullscreen capture 20181210 161823

The health expenses in the Watts household were all on the one side. Chris Watts had seemingly no medical issues or expenses, hell, he even exercised at home in a homemade gym.

What surprised me in researching TWO POLLYANNAS wasn’t just Shan’ann’s medical circumstances, but the children’s too. Both children were quite sickly. This assessment, which was researched prior to the release of the Discovery Documents, has since been confirmed by them.

Fullscreen capture 20181210 164359

Fact is, one of Shan’ann’s surgeries [to her neck] cost over $100 000. Who was going to foot the bill for that? Putting aside for a moment everything else, the mortgage, the crippling credit card debt, the school fees at Primrose – if your partner had medical expenses of $100 000, and it was your job to pay for it, how would you feel about it?

Fullscreen capture 20181209 204401

The actual state of the Watts family finances, even after the release of all the information, still remains a mystery.

And then there’s this.

Not only has the author nothing nice to say about a murdered woman and her children, what he says is simply not true. This isn’t true crime writing: it’s true fiction masquerading as true crime.

True crime isn’t about having good things to say about anyone. It’s about analyzing evidence and seeing what that has to say.  If you disagree, and you may, well that’s another story, but are you disagreeing from a position of  strength from an informed position, or weakness, based on little more than an emotional position?

The coverage on CrimeRocket is an extension of what goes into the written narratives. How much of the coverage on this site [out of 10] would you say is fictional, speculative, biased or not true?

Buy the TWO Face series at this link.

B1VAAjoYjLS._SL250_FMpng_

Shan’ann’s Home Away From Home

If Shan’ann Watts had separated, it’s likely she would have moved here: to the tranquil, small-town home at 135 Forest Drive, Aberdeen. When Shan’ann and the girls disappeared, her younger brother Frankie came here, to this house, to await news in the company of his father Frank [also a carpenter] and mother Sandi [a hairdresser].

Fullscreen capture 20181103 151411

Fullscreen capture 20181103 154815Fullscreen capture 20181103 154810

On July 5th, a Thursday, Shan’ann posted her final Live video. Well, it was on the porch of this little house in Aberdeen during a rain storm. Shan’ann also took the opportunity to let her fellow Thrivers know [in North Carolina that is] that she had products in her bedroom if anyone wanted any.

Fullscreen capture 20180911 094648

Shan’ann’s final profile picture was posted on July 4th, and remains her profile picture today.

36582392_10155534876961935_7379565009296162816_n

The video below, also her last, was posted the following day.

Incredibly, for the next five weeks until her death, Shan’ann didn’t post another Live video after this one.

Fullscreen capture 20181102 081022Fullscreen capture 20181102 081036Fullscreen capture 20181102 081114

Fullscreen capture 20181103 152702

Below is a map showing the distance between Sandi Rzucek’s home and Hair Jazz, where Sandi worked. All of this is a giant leap from the lavish house on Saratoga Trail, isn’t it?

Fullscreen capture 20181102 081124shanann-watts-kids

Shan’ann Watts could have known the sex of her baby at 7 weeks

Shan’ann Watts was suffering from an autoimmune disease called lupus. In some ways, lupus corresponds to the very early stages of pregnancy – its symptoms may be difficult to diagnose.

One way to monitor lupus is through blood tests, including via skin prick.

extra_large-1524566538-cover-image

According to WebMD:

Blood work…can also help monitor [lupus] and show the effects of treatment.Doctors often use the ANA test as a screening tool. Plus, looking at patterns of the antibodies can sometimes help doctors determine the specific disease a person has. That, in turn, helps determine which treatment would be most appropriate.

There are a battery of tests related to lupus, but the one that applies directly to Shan’ann Watts seems to be this one: Antiphospholipid Antibodies (APLs)

APLs are a type of antibody directed against phospholipids. APLs are present in up to 60% of people with lupus. Their presence can help confirm a diagnosis. A positive test is also used to help identify women with lupus that have certain risks that require preventive treatment and monitoring. Those risks include blood clotsmiscarriage, or preterm birth…

gloved-hands-poking-finger-for-blood

One 23-year-old lupus-sufferer, Tessa Shoemaker describes going through  “a billion finger pricks” en route to her diagnosis. What does this have to do with the sex of Shan’ann’s baby? Actually, a lot.

To begin with, lupus sufferers have an elevated risk of miscarriage, so vigilant monitoring is a given. I’ve maintained from the beginning that Shan’ann knew she was pregnant virtually immediately, probably due to her obsessive compulsive monitoring of her health in general.

Thanks to some of the stars following CrimeRocket we’ve established that besides knowing when she was pregnant, there was also a way for Shan’ann to have known the sex of her child prior to that doctor’s appointment she missed on August 13th.

According to Parenting.com:

Parents dying to know the sex of their baby may no longer have to hold their breath until halfway through a pregnancy. A blood test can reveal a baby’s sex as early as seven weeks into a pregnancy, which is earlier than many doctors will see patients for an initial prenatal visit.

xdv57dr

The blood test, called a cell-free DNA test, has been used by European doctors for years and has actually been available to American consumers in drugstore chains and online for a few years… The simple test analyzes fetal DNA in the mother’s blood, looking for traces of the male ‘Y’ chromosome. News of the surprising accuracy of the test (98.8 accuracy for a boy and 94.8 accuracy for a girl) was originally reported yesterday [August 10, 2011] in a meta-analysis of 57 studies published in the Journal of the American Medical Association.

 Doctors hope the test (which costs a few hundred dollars, including lab fees and shipping costs) will help families with a history of sex-related genetic disorders such as hemophilia (which tends to affect boys) avoid unnecessary invasive procedures, like chorionic villus sampling or amniocentesis, that carry a small risk of miscarriage. And, in fact, in England, where the test is already in use, many moms are already skipping invasive tests, thanks to this blood test.

It’s certain that Shan’ann’s lupus treatment involved blood tests as a matter of course. She may even have actively monitored herself. It’s very likely then that she would have monitored the lupus side more closely because of her pregnancy, and vice versa.

The lupus aspect also raises the possibility of numerous medications being in the home – beyond the norm. If Shan’ann was skin pricking herself regularly as part of her own self-monitoring regimen, and if she had some pain medications stocked at home, then this may well have set the path to his murderous psychology. Pain medication in high doses can be used as a sedative, an anesthetic or a murder weapon.

This issue goers to motive. It’s vital to the narrative simply because if Shan’ann knew the sex early on, Chris Watts probably knew too, and the more he knew about the child in her womb the more he felt trapped or pressured by the baby’s relentless development.  Given the circumstance of this, that he knew more sooner rather than later makes sense.

chris-watts

Shan’ann Watts intended to brand baby Niko and credit Thrive for her perfect pregnancy – but her plan backfired

The ultimate test for whether Thrive really works or not centers around the question: should you use it while pregnant? Is it safe to use while pregnant or could it actually harm the growing fetus?

In Shan’ann Watts case this question was even more pertinent since she suffered from lupus, an autoimmune disease that in some cases can actually prevent conception and pregnancy.

We take it as a given that using Thrive supplements might have no effect or a negligible effect. But looking closer, even the arrest affidavit states that Shan’ann was not feeling well during the trip to Arizona.

In fact, the entire Watts case starts because of a check well-being call. Nickole Atkinson alerted the police not to report a crime but because she was concerned about Shan’ann’s health while pregnant.

Fullscreen capture 20181102 082521

Fullscreen capture 20181102 012811

Atkinson had reason to be concerned on Monday morning. She’d personally witnessed Shan’ann not feeling well during their trip. On top of this, Shan’ann had a doctor’s appointment scheduled hours after her death.

Cut to exactly two months after the murders:

On October 12th, Watts’ attorneys filed a special motion to keep “health information” confidential. Since Le-Vel classifies itself as a health and wellness brand, and the Watts case is massively high-profile, it’s possible this instruction [or advice] actually came directly from Le-Vel.

Fullscreen capture 20181102 014144

Watts’ financial situation is dire, but Le-Vel’s isn’t. So who is paying for his defense? Well, wouldn’t Le-Vel – the company that hit $1 billion in lifetime sales just a year earlier – have a vested interest in protecting their brand by controlling the health aspect of the criminal trial narrative?

The legal loopholes will be dealt with in due course. For now, let’s deal with Shan’ann’s intentions to Thrive-brand her baby and Thrive-promote her pregnancy and the speed of her conception. Is there any evidence that’s what she intended to do?

Yes, based on her social media statements, it was clearly and explicitly on the cards .

 

Fullscreen capture 20181030 105900Fullscreen capture 20181030 101116

 

Fullscreen capture 20181101 134357

Fullscreen capture 20181102 023010

Fullscreen capture 20181101 134927Fullscreen capture 20181101 134316

Sounds like a fairy tale pregnancy already, doesn’t it? This was a far cry from her struggles to even have children once upon a time.

Fullscreen capture 20181102 023134

Irrespective of Shan’ann’s strategy to use her pregnancy as a vehicle to promote Thrive, there’s also the reality. Are Thrive products truly healthy? As I’ve mentioned, if Thrive is genuinely life-enhancing, then this is the ultimate test: can Thrive be used while pregnant?

Shan’ann wasn’t the first promoter to be faced with this question. One woman posted a query in September 2015.

Fullscreen capture 20181102 005844

Another in late 2017 expressed concern that she was 17 weeks pregnant and still losing weight because of the product.

Fullscreen capture 20181102 005805

But what was a doctor’s advice likely to be?

Fullscreen capture 20181102 015558

Apparently, Shan’ann had sought advice from her own doctor, based on these posts:

She hashtags both posts #DoctorApproved [implying but not saying directly that Thrive is approved by her doctor for pregnancy], but we see her wearing a patch so it must be, right? In the post on the left above #DoctorApproved she admits she’s “Not doing #burn!”

So evidently she has been advised, and has been advised not to use certain products after all. But was it really just certain products, or was she told, in lieu of her lupus, better be safe than sorry and stay away from Thrive completely in order to insure a healthy pregnancy?

We know that Shan’ann’s dizzy product promotion in July and August dropped precipitously, so if she intended to brand Niko a Thrive baby, something changed a few weeks into her pregnancy. There was definitely a shift in momentum, a reverse swing of the pendulum.

Over the last 7 months of her life the final 2 months showed the lowest output in Live videos, down from double digits to just 5, and then 0.

Fullscreen capture 20180909 073322

Apparently the same warnings applicable to Thrive are standard with another health supplement – Herbalife. Even Herbalife shakes are considered dodgy enough to require a doctor’s approval.

Fullscreen capture 20181102 010638fullscreen-capture-20181102-010737-e1541117475541.jpg

The advice from the medical professionals is pretty incredible. In order to enjoy a healthy diet one should simply eat a balanced diet. Talk about common sense operating as Rocket Science!

If Shan’ann had chosen to have a third child as a genius way to stand out among all the other promotors, finding out she couldn’t publicly endorse the product without getting herself [and possibly the company] into trouble would have been a huge blow. These health warnings would also have rung another bell, and one Chris Watts would have heard.

If Thrive promotion had to take a back seat during Shan’ann’s pregnancy, then their finances which were hanging by a thread were about to drop through the floor. And who would blame who for that?

A Thrive-themed Pregnancy – the straw that broke the camel’s back for Chris Watts?

It’s hard to believe – Shan’ann hinted at least three times in early to mid-May that she was pregnant. On June 11th she said knew she was six weeks pregnant and that her due date was February 1st. This means conception was approximately April 30th.

I’ve speculated previously that the pregnancy videos were actually recorded on May 7th, the day Shan’ann snapped her husband dutifully mowing the lawn which is coincidentally immediately prior to the blitz of hints.

And yet, as is clear in the comments below, some of her friends felt Shan’ann had “fibbed” to them earlier, pretending she didn’t know she was pregnant [until early June] when she may well have known.

So, did she know?

Fullscreen capture 20181030 101735.jpg

Fullscreen capture 20181030 105842

It’s vital that we know the truth about this, because if Shan’ann misled her friends [and there was no reason to, was there?] then she may well have misled her husband too. If she did, why?

I have a theory, but before we get to that, let’s look at the three hints she dropped in May.

#1: May 8

Fullscreen capture 20181030 104944Fullscreen capture 20181030 105106

#2 May 9

Fullscreen capture 20181030 104221Fullscreen capture 20181030 104257

See it?

Fullscreen capture 20181030 114425

#3 May 15

Fullscreen capture 20181030 103108

Fullscreen capture 20181030 105245

These hints unleashed a torrent of comments and responses. By the time Shan’ann announced she was pregnant in her two videos posted on June 11 there was an avalanche of interest – literally hundreds of promoters – almost all her key Thrive target market, mothers – congratulating her.

Just two weeks after the announcement [and there were actually several announcements besides Shan’ann changing her profile picture to also make the announcement stick], there was the Thrive event in San Diego.

Fullscreen capture 20181030 101040

Where Chris Watts would have gone to that or not before everyone knew Shan’ann was pregnant is an open question.

Within the frenzied interactions were some mysterious responses from Shan’ann.

What did she mean by being nervous about being outnumbered?

Fullscreen capture 20181030 101342-001

She inferred a leopard [leopard print clothing?] had something to do with falling pregnant.

Fullscreen capture 20181030 101606

She was also concerned whether the third child would be as much of a handful as Ceecee was at the time.

Fullscreen capture 20181030 105152

It also appears the pregnancy was either a change of plan or unintended, given that Shan’ann had given away her maternity wear.

Fullscreen capture 20181030 100932

Within this bizarre period Shan’ann also posted an image of house in Mooresville North Carolina, and then posted it a second time.

Fullscreen capture 20181030 112707

The timeline between May and June is also busy with Chris Watts’ birthday and several odes from Shan’ann to her husband about what a great man, husband and father he is. During this period it’s also Father’s Day and Mother’s Day, ironic giving what was soon to devastate this family a few short weeks later.

Shan’ann also noted in one of the comments that she intended to have a Thrive pregnancy, meaning, using the patches, pills and formulas to control her mood and appetite until she gave birth. She also said she got pregnant as quickly as she did thanks to Thrive, almost without trying.

Fullscreen capture 20181030 123441

Fullscreen capture 20181030 101116

Of course, she could use the pregnancy to promote the patches in a way that would make her stand out compared to all the other female promoters jostling for social media support. And what do mothers like more than to talk about babies, baby clothes and the whole maternal narrative associated with the child birth fairy tale.

Fullscreen capture 20181030 103927

But how would Chris Watts have felt about that?

“Because of Le-Vel…” I am…dead?

MLM has been compared to a cult. The cliche fits because both involve prescriptive beliefs, members only and members only rules, non-disclosure agreements, scams to make money and ultimately, ruin and doom for those who drink the Kool-Aid and sign their lives away to these schemes.

In the two years Shan’ann Watts was involved, she went completely over to the dark side. She wore the t-shirts, it took over her social media, it took over her family, it took over her mind. Even her phone was branded with the Le-Vel logo.

mlm-vs-job_5729a33eb15f9_w1500

Below are a few screengrabs from one of Shan’ann’s Live videos. They reveal the particular flavor of Kool-Aid the Le-Vel cult was drinking.

At the very bottom is Shan’ann’s prayer flag, sticky-taped onto a makeshift shrine to Le-Vel.

Fullscreen capture 20181026 044516Fullscreen capture 20181026 044500Fullscreen capture 20181026 044508Fullscreen capture 20181026 044513

Because of Le-Vel Shan’ann Watts was able to retire at 33-years-old. That’s quite a boast. Is it true?

And then there’s this:

Because of Le-Vel I have my life back.

But did it give her her life, or cost her her life?

Fullscreen capture 20181101 052157Fullscreen capture 20181101 052146Fullscreen capture 20181101 051919-001Fullscreen capture 20181101 052541

NRy3JvG

Shan’ann Watts: Just another [Chaotic] day in the life of a “Stay-at-Home” Mom

Le-Vel wasn’t the only MLM company Shan’ann Watts was hawking products for from home, there were others too including Lula Roe clothing and Younique cosmetics. Rocket Science has covered this in a recent post listing these MLM brands in the top 15 most hated in America.

It’s one thing to name and shame these companies, it’s another to go behind-the-scenes and get what this looks and feels like.

In Shan’ann’s Facebook Live video below all the usual suspects are there – Chris Watts, the Thayers, Nickole Atkinson and her daughter Madison. Far from being just a regular stay-at-home, Shan’ann was working hard to turn her home into a MLM shopping mall.

If there was a fair amount of time spent on Facebook Live promoting Thrive patches, that wasn’t all. There was also Younique, to be promoted while Shan’ann was going through her morning ritual. She apologizes halfway through for her daughter Bella watching Mickey Mouse on television. This is her attempt at monetizing every marketable moment she can from home.

https://youtu.be/bfMVMrx4kXk

« Older posts Newer posts »